AFM - American Film Market

Founded in 1981,The American Film Market (AFM) is an annual event which attracts over 8,000 industry attendees to Santa Monica, California for eight days in early November. Participants from over 70 countries converge to buy and sell distribution rights for completed films or to gain financing for projects in various stages of production.

Unlike a film festival, the AFM operates more like a tradeshow by creating a marketplace where production and distribution deals are closed. During its eight days, more than $800 million in deals will be sealed. Attendees generally include: acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, press and all those who provide services to the motion picture industry. According to Variety, AFM's global reach is unusual in the sector and makes it particularly important to sales and distribution specialists.[1]
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